In the last two weeks of March, NHS 111 responded to more than 1.7 million inquiries from people concerned they might have symptoms of coronavirus. NHS 111 London managed this huge spike in calls using a technology platform developed by Berkshire-based Content Guru. The cloud-based system, called “Storm”, automatically decides (based on factors such as frequency of repeat calling or medical history) how best to route calls, helping to improve the patient experience and cut ambulance call-outs. Content Guru, started in 2005 by Sean Taylor, also powers cloud contact centres for the likes of EDF Energy, Sodexo and the RAC. The firm employs 285 people across the UK, US, Netherlands, Japan and Germany.