Croud


Croud
Realising that most agency teams are under-resourced and overstretched, Luke Smith and Ben Knight (pictured) decided to create an entirely new kind of digital marketing agency, Croud. They’ve developed proprietary technology and built a remote network of more than 2,000 on-demand digital marketing specialists (known as “Croudies”) to work on campaigns across 118 markets around the world. Last year, the firm secured a £30m minority investment from mid-market private equity house LDC and Jerry Buhlmann, former CEO of Dentsu Aegis Network, joined the board as a non-executive chairman. Counting The Royal British Legion, Boohoo and Avon as clients, Croud’s revenues have jumped 40 per cent year-on-year and are set to hit £20m in 2020.