Mathew Hassell started Maidenhead-based Transport2 in 2011, creating a range of apps that deliver safer, greener, lower cost travel for the corporate, education and leisure sectors. Now, with his latest service Kura, he’s revolutionising the daily school run. The app allows parents to track their children’s school journey in real time from the bus stop to the school gates (and back again), helping to improve pupil safety. The tech also increases fuel efficiency by analysing traffic, timing and passenger data to identify and avoid bottlenecks. The aim: to take thousands of cars off the road each day, encourage shared transport and reduce school-run related emission by up to 75 per cent. Launching at the beginning of the 2019/20 academic year, Kura was transporting 7,000 students to school each day (before COVID-19 forced a national shut-down).