Tamara Littleton started The Social Element from her garage in 2002 using a £10,000 loan from her parents. It was one of the country’s first social media agencies. Her first big project was the "Picture a Healthy World" campaign for GE – the first digital "take over" of Times Square. Clients including PlayStation, Disney, Toyota and Diageo soon followed. Littleton has built a highly inclusive business that challenges traditional agency structures. The Social Element’s 350 staff work remotely and flexibly: 70 per cent are female, 8 per cent have a disability, 10 per cent are over 55, and 41 per cent have caring responsibilities. Committed to encouraging other female entrepreneurs, Littleton has built a network called “Evil Genius” that brings together start-ups, mentors and budding female founders. She also supports LGBTQI communities, taking part in Series Q (a network for LGBTQI people at start-ups in the UK) and Lesbians Who Tech. She works with the Internet Commission to make the internet safer for children.